Enigmatic Smile/VOW Announcement
This article aims to highlight a significant duo of announcements made on August 5, 2024. The announcement covers two major developments, so please read through to ensure you don’t miss any important details.
Mattr Holdings, the parent company of Embr Labs, has entered into a strategic partnership with Enigmatic Smile, a leader in payment-linked rewards infrastructure worldwide. Enigmatic Smile is a coalition of companies and entrepreneurs focused on decentralizing the issuance of currency and creating the world’s best reward programs. Their network includes over 120 professionals across 17 companies globally, with partnerships involving leading banks and card schemes. This makes them the top provider of retailer offers and facilitators of reward-matched transactions worldwide.
With their extensive infrastructure in payment-linked rewards, Enigmatic Smile is now focusing on the on-chain world of payments with the VOW token leading the charge. Mattr Holdings shares this vision, making them a key strategic partner in this effort to disrupt traditional payment systems.
This partnership is poised to bring significant advantages to both entities. Enigmatic Smile’s expertise and robust infrastructure combined with Mattr Holdings’ innovative approach to on-chain payments will pave the way for a revolutionary shift in how payment systems operate globally.
As part of this strategic partnership, the EMBR token is being sunset, and we are transitioning to the VOW token ecosystem. All EMBR token holders are invited to join us in this new chapter.
Enigmatic Smile has agreed to offer EMBR token holders a generous amount of VOW tokens from their balance sheet. This amount will be based on a three-month median of the EMBR price, including any staking rewards earned up to now. Consequently, the EMBR token will no longer be supported.
This transition aims to enhance the long-term utility and opportunities for all EMBR holders. VOW offers practical use cases from day one, supported by unique staking rewards, an exciting token-centric roadmap, and innovative utilities. The upcoming launch of VOW’s layer-2 blockchain further underscores the bright future within the VOW ecosystem. This blockchain will facilitate faster transactions and lower fees, providing immediate benefits to token holders.
To help everyone understand and get excited about this transition, a special Townhall is scheduled for Thursday, August 8, 2024. Bish Smeir, the CEO of Enigmatic Smile, will join Jason Dominique, CEO of Mattr Holdings, to introduce the Enigmatic Smile and VOW ecosystem, answer your questions, and engage with the community. This is an excellent opportunity for you to gain insights directly from the leaders and ask any questions you might have. More details on this event will be provided soon.
We appreciate your trust, support, and belief in Embr Labs. We are excited to move forward together in this new chapter and believe this partnership and transition will bring substantial benefits to our community.
-The Embr Labs Team
Critical Note: To protect investments, the BNB liquidity paired with the EMBR tokens in the LP has been secured to prevent malicious price manipulation. This means that your value as an EMBR holder is no longer actually held in EMBR, but rather, in VOW. Every EMBR holder is entitled to an allocation of VOW tokens, and the interface to claim them can be found at embr.org/claim-vow. We will keep everyone informed and supported throughout this migration process.
Strategic Partnership with Enigmatic Smile
Mattr Holdings, the parent company of Embr Labs, has entered into a strategic partnership with Enigmatic Smile, a leader in payment-linked rewards infrastructure worldwide. Enigmatic Smile is a coalition of companies and entrepreneurs focused on decentralizing the issuance of currency and creating the world’s best reward programs. Their network includes over 120 professionals across 17 companies globally, with partnerships involving leading banks and card schemes. This makes them the top provider of retailer offers and facilitators of reward-matched transactions worldwide.
With their extensive infrastructure in payment-linked rewards, Enigmatic Smile is now focusing on the on-chain world of payments with the VOW token leading the charge. Mattr Holdings shares this vision, making them a key strategic partner in this effort to disrupt traditional payment systems.
This partnership is poised to bring significant advantages to both entities. Enigmatic Smile’s expertise and robust infrastructure combined with Mattr Holdings’ innovative approach to on-chain payments will pave the way for a revolutionary shift in how payment systems operate globally.
Transition from EMBR to VOW Tokens
As part of this strategic partnership, the EMBR token is being sunset, and we are transitioning to the VOW token ecosystem. All EMBR token holders are invited to join us in this new chapter.
Enigmatic Smile has agreed to offer EMBR token holders a generous amount of VOW tokens from their balance sheet. This amount will be based on a three-month median of the EMBR price, including any staking rewards earned up to now. Consequently, the EMBR token will no longer be supported.
This transition aims to enhance the long-term utility and opportunities for all EMBR holders. VOW offers practical use cases from day one, supported by unique staking rewards, an exciting token-centric roadmap, and innovative utilities. The upcoming launch of VOW’s layer-2 blockchain further underscores the bright future within the VOW ecosystem. This blockchain will facilitate faster transactions and lower fees, providing immediate benefits to token holders.
Upcoming Townhall Event
To help everyone understand and get excited about this transition, a special Townhall is scheduled for Thursday, August 8, 2024. Bish Smeir, the CEO of Enigmatic Smile, will join Jason Dominique, CEO of Mattr Holdings, to introduce the Enigmatic Smile and VOW ecosystem, answer your questions, and engage with the community. This is an excellent opportunity for you to gain insights directly from the leaders and ask any questions you might have. More details on this event will be provided soon.
We appreciate your trust, support, and belief in Embr Labs. We are excited to move forward together in this new chapter and believe this partnership and transition will bring substantial benefits to our community.
-The Embr Labs Team
Critical Note: To protect investments, the BNB liquidity paired with the EMBR tokens in the LP has been secured to prevent malicious price manipulation. This means that your value as an EMBR holder is no longer actually held in EMBR, but rather, in VOW. Every EMBR holder is entitled to an allocation of VOW tokens, and the interface to claim them can be found at embr.org/claim-vow. We will keep everyone informed and supported throughout this migration process.
Updated on: 05/08/2024
Thank you!